02 May 2007

Private Branded Handsets: A $10B Segment in 2007

Driven by consumer demand for low cost handsets and the need for some degree of customization, a new ABI study projects the global sales of private branded handsets to grow by 23% this year and reach $10.7 billion.
In the past, private branded handsets have mostly been high-end feature phones and smartphones supplied to operators by the likes of HTC, Sharp, and Quanta. Now, however, the growing


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