16 August 2007

No more interested in Google Page Rank?

According to the latest discussion on Google Page ranks, Toolbar PR is not just a harmless toy or an entertainment.

Toolbar PageRank numbers can be 3 months out of date or more. Some "PR Updates" have been buggy enough to seriously misrepresent a page's real PR. But despite these openly discussed flaws, the toolbar "report" affects the web culture in many ways - and most of them are negative.

Matt Cutts has blogged that PR Updates are considered pretty much a non-event around Google. But when that "non-event" is also buggy (because Google sees it as unimportant?), then some advertisers will not pay fair value to a website for hosting their ads. That's not entertaining at all, and it's no longer a non-event.

Bones says:

"The PR indicator is probably the only reason why many SEO folks have the Googlebar installed. Remove the TBPR and lose a big Googlebar user base also. "

Google has been upfront about that. Their engineers constantly tell us the toolbar is not for webmasters to make business decisions off of or for ranking better, or for unraveling what the secret sauce is. The fault belongs squarely with webmasters for being lazy by doing what everybody else is doing and ignorant for not researching it for themselves and seeing the answer coming straight from Google engineers. Yeah they're going to backpedal enough to keep you using it, but we all know it's not useful for SEO purposes.

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