16 August 2007

Start navigating your organization with GPS using your cellphone

According to a latest news from Wireless Week, American Automobile Association has started using GPS for navigating their organization using the mobile phone. The AAA has 50 million members and 24% of all households in the United States.

The association recently launched its AAA Mobile service on the Sprint network and expects to have it available through other carriers soon, according to Jeff Green, managing director of the association's location-based technology effort. The service uses the Networks in Motion platform and initially is available on nine GPS-enabled devices.

The service allows members to receive audible, turn-by-turn directions plus information from the AAA's database like ratings of hotels, restaurants and points of interest from its guidebooks. A click of a button sends the member's GPS location to a AAA representative for roadside assistance.

The service carries a $9.99 monthly subscription charge. AAA will promote the service to its members through its regular channels. Sprint apparently won't advertise it, since the carrier has its own white-label on-deck GPS service provided by TeleNav.

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