05 June 2007

Games Bigger than Ringtones in the U.K.


Mobile gaming is big business in the U.K. according to market researchers at GfK M² GameDaily is reporting today. According to GfK’s data consumers in the British Isles are spending more to download games to their mobile phones than on ringtones, music or video content. The mobile gaming market is almost four times the size of the market for full music tracks, and eight times the current market for video downloads.

The mobile carriers also are reaping the rewards, as almost 90 percent of game downloads were through the mobile network channels. Additionally, the top 10 games sold last year accounted for a third of the total revenue. When a game is a hit, it is truly a hit in the U.K.

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