05 July 2007

Google offers seed funding for widget startups

Google is directly investing in small companies to expand the popularity of its iGoogle product. Google Gadget Ventures grants popular Google gadgets $5,000 for further development. Popular widget businesses are eligible for $100,000 in seed capital with Google taking an equity stake in each company. Google expects to invest $700,000 or more in third-party widget development over the next year.
About 9% of Google's gadget directory would be eligible for the grant consideration based on the Google Gadget pageview analysis I last conducted in April.

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