Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
24 August 2007
16 August 2007
Save the Dying World of Kuros by Reassembling Ancient Glyphs
Save the dying world of Kuros by reassembling ancient glyphs hidden beneath layers of rock and glistening stones. Clear groups of like-colored gemstones to break through the layers of rock and reveal the glyphs. Several different types of powerup will aid you in your task. Progress through 5 elemental areas and 125 levels to complete Quest mode, or explore the simpler challenge of over 100 levels in Action mode.
Glyph for Palm OS® and Windows Mobile® is based upon the highly-acclaimed PC game from Sandlot Games. It features beautiful graphics, an ethereal soundtrack, and atmospheric sound effects to enhance the adventure puzzle experience.
- Based on the highly acclaimed PC original from Sandlot Games
- Over 250 levels across 5 different worlds
- Impressive array of powerful artifacts to aid you
- Two exciting game modes
01 June 2007
Report: Mobile Advertising to Reach $9.5 billion
The global mobile advertising market is estimated to reach $9.5 billion in gross revenues by 2011 according to a report from EJL Wireless Research. The U.S. mobile advertising market is expected to make up about 25% of that market by 2011, reaching $2.3 billion.
The report predicts the largest segment will be mobile couponing, with that segment expected to reach almost $4 billion by 2011.
"We believe that the recent transaction involving Third Screen Media and AOL is the tip of the M&A iceberg for the mobile advertising industry and anticipate and recommend a significant consolidation of the industry to create market efficiencies that will eventually lead to explosive growth" said EJL Wireless Founder and President, Earl Lum, in a statement. "However we note that issues regarding 3G services, data plan pricing, ARPU, personal behavior and negative advertising stigma remain significant market barriers for the mobile advertising industry."
07 May 2007
Studios Keen On Mobile Video, Advertisers/Actors Not So Much
Movie studios and TV production companies are getting enthusiastic about the potential of mobile video, but “people are going to want things for free. Studios will have to come up with advertising-supported business models,” said Linda Barrabee, an analyst for wireless mobile communications at the Yankee Group, in the New York Times. This is a problem because advertisers are still reluctant to embrace the new medium…
An example is the Warner Brothers-created six-episode mobile series Smallville Legends about the TV show, which shows the history of the Green Arrow, which may otherwise have not been told. However, the only sponsor for the series was Sprint, which underwrote it as part of an overall deal with Warner. So far Time Warner doesn’t see a business model for mobile video series, and is looking for advertisers to step up.
iHopes: Some studios seem to think that the iPhone will drive uptake, which is possible but not something people should bank on. The Yankee Group puts the number of mobile viewers in the US at 5 million, which has increased 10-fold since 2004. The most ambitious predictions of iPhone uptake I’ve seen put it as 6 percent of the US population are likely to buy the iPhone within a year of it being available (I think this is wildly overstated). That comes to 11.7 million users (out of the 195 million in the US). If we assume that all the iPhone buyers are high users of content, particularly video, and if we assume that none of the current mobile video users are amongst the iPhone buyers, then the market of mobile video users will triple in a year—which is about what it would have done anyway if its past growth rates continue. I do think iPhone users will be strong users of content, I don’t think it’s going to suddenly make the industry successful.
Union Fights: Another issue is what happens with actors when mobile video becomes profitable. 20th Century Fox put out a series of short clips from Borat which was so successful that the company plans to deliver similar series as advertisements, and there is now a small team of Fox marketers focused on this. “Where studios could get into trouble, though, is if mobile phone episodes like these are viewed less as promotional material and more as pure entertainment. Unionized actors, directors and writers have already balked at creating videos and other material for the Web, saying they should be paid for the extra work. (Unionized workers are not paid extra to create promotional materials.)” writes the NYT.
Rafat adds: The title: “Hollywood Loves the Tiny Screen. Advertisers Don’t” is a bit harsh, if you ask me...while mobile advertising will never be as big as the current hype around it suggests, it is still too early to judge whether advertisers are shunning mobile video ads or not.
Studios Keen On Mobile Video, Advertisers/Actors Not So Much
Movie studios and TV production companies are getting enthusiastic about the potential of mobile video, but “people are going to want things for free. Studios will have to come up with advertising-supported business models,” said Linda Barrabee, an analyst for wireless mobile communications at the Yankee Group, in the New York Times. This is a problem because advertisers are still reluctant to embrace the new medium…
An example is the Warner Brothers-created six-episode mobile series Smallville Legends about the TV show, which shows the history of the Green Arrow, which may otherwise have not been told. However, the only sponsor for the series was Sprint, which underwrote it as part of an overall deal with Warner. So far Time Warner doesn’t see a business model for mobile video series, and is looking for advertisers to step up.
iHopes: Some studios seem to think that the iPhone will drive uptake, which is possible but not something people should bank on. The Yankee Group puts the number of mobile viewers in the US at 5 million, which has increased 10-fold since 2004. The most ambitious predictions of iPhone uptake I’ve seen put it as 6 percent of the US population are likely to buy the iPhone within a year of it being available (I think this is wildly overstated). That comes to 11.7 million users (out of the 195 million in the US). If we assume that all the iPhone buyers are high users of content, particularly video, and if we assume that none of the current mobile video users are amongst the iPhone buyers, then the market of mobile video users will triple in a year—which is about what it would have done anyway if its past growth rates continue. I do think iPhone users will be strong users of content, I don’t think it’s going to suddenly make the industry successful.
Union Fights: Another issue is what happens with actors when mobile video becomes profitable. 20th Century Fox put out a series of short clips from Borat which was so successful that the company plans to deliver similar series as advertisements, and there is now a small team of Fox marketers focused on this. “Where studios could get into trouble, though, is if mobile phone episodes like these are viewed less as promotional material and more as pure entertainment. Unionized actors, directors and writers have already balked at creating videos and other material for the Web, saying they should be paid for the extra work. (Unionized workers are not paid extra to create promotional materials.)” writes the NYT.
Rafat adds: The title: “Hollywood Loves the Tiny Screen. Advertisers Don’t” is a bit harsh, if you ask me...while mobile advertising will never be as big as the current hype around it suggests, it is still too early to judge whether advertisers are shunning mobile video ads or not.
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